Missed enquiries · Seasonal guide

Closed for Christmas 2026? Closure message templates and how to catch enquiries over the shutdown

Founder, Sabiya
Updated · 5 min read

Below: the key dates for this year, copy-and-paste closure messages, what our data shows about enquiries while businesses are closed, and a checklist to finish before your last day.

22%

of enquiries already arrive on weekends and public holidays

23%

of leads and bookings start on those days

On this page

What are the key dates this Christmas?

DateWhat it is
Thursday 24 DecemberChristmas Eve. Part-day public holiday from the evening in NT, QLD and SA
Friday 25 DecemberChristmas Day
Saturday 26 DecemberBoxing Day (Proclamation Day in SA)
Monday 28 DecemberAdditional public holiday in every state and territory (Boxing Day itself in Tasmania)
Thursday 31 DecemberNew Year's Eve. Part-day public holiday from 7pm in NT and SA
Friday 1 January 2027New Year's Day
Tuesday 26 January 2027Australia Day

Source: Fair Work Ombudsman, 2026 (opens in a new tab) and 2027 (opens in a new tab) public holidays. Check your state's list for regional holidays.

When should I tell customers we're closing?

Two to three weeks before your last day, then again in your final week. Searches for Christmas trading hours spike sharply in the days just before Christmas (Google Trends, past five years), so your hours need to be right on Google before that rush, not after.

Start with your Google Business Profile. Add your closure dates as special hours (opens in a new tab) so Google shows you as closed on the right days instead of your normal hours. It takes two minutes, and it's often the first thing a customer sees.

Christmas closure message templates

Copy, fill in the brackets and use them as they are.

Christmas closure email to customers

Subject: Our Christmas closure dates Hi [first name], Thanks for choosing [business name] this year. We're closed from [last day] and back on [return date]. You can still book for January any time at [booking link], and we'll reply to every message when we're back. Merry Christmas, [Your name]

Christmas closure notice for your website

We're closed from [last day] to [return date]. Book a January appointment any time, or leave a message and we'll get back to you on [return date].

Christmas out-of-office message

Thanks for your email. We're closed for Christmas from [last day] and back on [return date]. You can book online at [booking link]. For anything urgent, [urgent contact or instruction].

Social post or "closed for Christmas" sign

We're closed for Christmas from [last day] and back on [return date]. Thanks for a great year! January bookings are open now at [booking link].

After-hours chat or DM reply

Hi! We're closed for Christmas until [return date], but I can help now. I can answer questions about our services and prices, or book you in for January. What do you need?

The first four tell people you're closed. Only the last one answers their question and books them in.

What happens to enquiries while you're closed?

They keep coming. Across four Australian businesses using Sabiya, 22% of customer enquiries already arrive on weekends and public holidays, and 23% of leads and bookings start then. Over a Christmas shutdown, every enquiry arrives while you're closed.

What people ask changes, too. At one service business, daytime visitors mostly asked which option suited them; after hours, more of them asked to book. When the doors are shut, people stop researching and start trying to lock in a time.

We don't have Christmas data yet (our sample runs from March to October 2026). We'll publish what actually happened over this shutdown in January.

What should I set up before I close?

  • Update your Google Business Profile special hours → Google shows the right days, not your normal hours.
  • Put the website banner up two weeks early → people know your dates before they plan around them.
  • Open January bookings now → people who are ready can book while you're away.
  • Answer your top 10 questions on your website (prices, services, areas, availability) → people get answers without waiting for you.
  • Set your out-of-office and social replies → every channel gives the same dates.
  • Cover Instagram and Messenger, not just email → DMs go cold just as fast as calls.
  • Decide what counts as urgent and who handles it → one rule, no checking your phone at lunch on Boxing Day.
  • Plan your first morning back → overnight and holiday enquiries get answered first, while they're still warm.

An AI answering service for your website, Instagram and Messenger, like Sabiya, covers the last few points for you: it answers questions and takes January bookings while you're away, then gives your team a clear list when you're back.

Set it up before you close

Sabiya answers questions and takes January bookings on your website, Instagram and Messenger while you're away.

Start free trial

14-day free trial, no credit card.

Should I answer messages over Christmas?

You don't have to, and most customers don't expect you to. What they want is an answer to their question and a clear next step. Set honest expectations in every message, give them a way to book, and keep one simple rule for anything genuinely urgent. Then switch off.

Frequently asked questions

Yes. Add your closure dates as special hours in your Google Business Profile. Otherwise Google may keep showing your normal hours, and customers turn up or call when you're closed.

Sources

Related: Sabiya Connect

Written by Sabiya's founder

NSW, Australia

Sabiya's founder builds AI tools for Australian small businesses and writes about what real customer conversations show about after-hours enquiries, AI search and using AI safely.